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7 steps to setting up a successful brand

A brand is a symbolic representation of your business, it’s something that allows your products and services to cut through the noise and be recognized anywhere by customers. But in practice, branding can be more impactful than it initially sounds. According to a Customer Thermometer research, ...

3 Mistakes Start-Up Companies Make You Should Avoid

Within the past couple of years, start-ups have seen a high spike in popularity, since almost every entrepreneur on earth wanted to make lemonade out of the lemons life was throwing during the pandemic. But what are the most common mistakes entrepreneurs make that can ...

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